5 Tips to make your promotional campaign successful
5 Tips to make your promotional campaign successful
We know promotions have different purposes and can bring a great value to events. promo items There are only a few small things to consider in order for you to get your promotion campaign successful. Have a look at our following tips:
Promotion objectives
Ask yourself why you are doing the promotion and be clear so you can assess the outcome. A promotional campaign without clear objectives is a waste of time and money. Whereas a successful campaign will create brand awareness, trial and/or loyalty. The way you run your promo event will depend on the outcome you’re looking to achieve.
Know your target group
Make sure you know your key audience. What gender are you targeting at, how old are they, what’s their occupation, what are they interested in, what do they like, what do they need etc. If you get the promotional gift right and match the item to the target group, you will achieve a better rate of awareness. Make sure the promotional product is popular and useful to your target group.
Understand the venues and legal requirements
In order for you to hold a promotional activity where you for example hand out promo gifts to consumers make sure you’re aware of the practical requirements and restrictions of any venue. Also take in consideration any contract requirements, local bye-laws and legislation which could restrict the promotional activity in any venue used. If you’re planning to give out promotional gifts in a shopping centre for example, make sure not to act against the shopping centre’s regulations. You will need to have permission to distribute promotional items. In order to ensure health and safety requirements explain to your promoters the health and safety procedures applicable to any venue used.
Keep it simple & easy to understand
Don’t make it too hard for consumers to understand your message. Choose a promotional product wisely, match it with the target group and your company’s objectives. Choose an item which is practicable for consumers to use and which represents your company best. promo gifts Be authentic. If the gift is too abstract and does not correlate with the actual brand or campaign people won’t understand or misinterpret your message. Let’s say you’re planning an event in summer and your target group are kids it’s recommended to choose beach balls or toys in lovely colours, rather than a cooler bag, which is more suitable for their parents. The kids will love their promo gift and carry it around the beach, which again will give your brand great exposure and further help creating early brand loyalty.
Promote the promotion
If you’re planning a promotional campaign where you want to reach as many people as possible use newspapers, magazines or social media channels to help create excitement, generate word of mouth and drive people in-store or to the actual event
5 Tips to make your promotional campaign successful
We know promotions have different purposes and can bring a great value to events. promo items There are only a few small things to consider in order for you to get your promotion campaign successful. Have a look at our following tips:
Promotion objectives
Ask yourself why you are doing the promotion and be clear so you can assess the outcome. A promotional campaign without clear objectives is a waste of time and money. Whereas a successful campaign will create brand awareness, trial and/or loyalty. The way you run your promo event will depend on the outcome you’re looking to achieve.
Know your target group
Make sure you know your key audience. What gender are you targeting at, how old are they, what’s their occupation, what are they interested in, what do they like, what do they need etc. If you get the promotional gift right and match the item to the target group, you will achieve a better rate of awareness. Make sure the promotional product is popular and useful to your target group.
Understand the venues and legal requirements
In order for you to hold a promotional activity where you for example hand out promo gifts to consumers make sure you’re aware of the practical requirements and restrictions of any venue. Also take in consideration any contract requirements, local bye-laws and legislation which could restrict the promotional activity in any venue used. If you’re planning to give out promotional gifts in a shopping centre for example, make sure not to act against the shopping centre’s regulations. You will need to have permission to distribute promotional items. In order to ensure health and safety requirements explain to your promoters the health and safety procedures applicable to any venue used.
Keep it simple & easy to understand
Don’t make it too hard for consumers to understand your message. Choose a promotional product wisely, match it with the target group and your company’s objectives. Choose an item which is practicable for consumers to use and which represents your company best. promo gifts Be authentic. If the gift is too abstract and does not correlate with the actual brand or campaign people won’t understand or misinterpret your message. Let’s say you’re planning an event in summer and your target group are kids it’s recommended to choose beach balls or toys in lovely colours, rather than a cooler bag, which is more suitable for their parents. The kids will love their promo gift and carry it around the beach, which again will give your brand great exposure and further help creating early brand loyalty.
Promote the promotion
If you’re planning a promotional campaign where you want to reach as many people as possible use newspapers, magazines or social media channels to help create excitement, generate word of mouth and drive people in-store or to the actual event